 
Anyone who sells a physical product.
This includes:
- “Brick and Mortar” stores
- Online stores
- Mail Order stores
- eBayers
- Craftsmen
- Homemade products
- Artists
- Artisans
- Plus many more.
This is not : Any business that manufactures a product and sells it to another business. ( See manufacturers.)
Your customer needs something important, valuable, costly or unique and is looking for options. The customer is looking for information on what to buy and/or who to buy it from. 
Your website should show that you can supply the customer with the desired product in a quick, convenient, and affordable way.
Your website should show them that the products you are offering are exactly what they are looking for, and give them the security and confidence to buy from you.
Once your basic site is completed you can add advanced features like auto-responders to your site to automatically send out seasonal reminders that your product is great choice for gift-giving, getting ready for winter, etc.
Marge & Jim M.
Candle Makers
www.reusable-centerpiececandles.com
|
“Before we had our website, we were really only selling our candles at the local gift stores. Now we're national!”
“The website's an excellent way to show what's different about our candles because we can show pictures of them.”
“Being able to take orders online is a huge time-saver for us. We check the website every night for new orders, but our days are free for other things.” |
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